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  • The Gamer's Brain : How Neuroscience and UX Can Impact Video Game Design
    The Gamer's Brain : How Neuroscience and UX Can Impact Video Game Design

    Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering.That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy.These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition. The game UX accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game.UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver, including shipping higher quality games (whether indie, triple-A or "serious" games) and meeting business goals -- all while staying true to design vision and artistic intent. At its core, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be.This book is designed to equip readers of all levels, from student to professional, with cognitive science knowledge and user experience guidelines and methodologies.These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. "The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design"Is written by Celia Hodent -- a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years, including at prominent companies such as Epic Games (Fortnite), Ubisoft, and LucasArts. Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way.Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework.Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

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  • Elusive Cures : Why Neuroscience Hasn’t Solved Brain Disorders—and How We Can Change That
    Elusive Cures : Why Neuroscience Hasn’t Solved Brain Disorders—and How We Can Change That

    A neuroscientist’s bold proposal for tackling one of the greatest challenges of our time—brain and mental illnessesBrain research has been accelerating rapidly in recent decades, but the translation of our many discoveries into treatments and cures for brain disorders has not happened as many expected.We do not have cures for the vast majority of brain illnesses, from Alzheimer’s to depression, and many medications we do have to treat the brain are derived from drugs produced in the 1950s—before we knew much about the brain at all.Tackling brain disorders is clearly one of the biggest challenges facing humanity today.What will it take to overcome it? Nicole Rust takes readers along on her personal journey to answer this question. Drawing on her decades of experience on the front lines of neuroscience research, Rust reflects on how far we have come in our quest to unlock the secrets of the brain and what remains to be discovered.She shows us that treating a brain disorder is more like redirecting a hurricane than fixing a domino chain of cause and effect, arguing that only once we embrace the idea of the brain as a complex system do we have any hope of finding cures.Rust profiles the pioneering ideas about the brain that are driving research at the cutting edge to illuminate exactly how much we know about disorders such as Parkinson’s, epilepsy, addiction, schizophrenia, and anxiety—and what it will take to eradicate these scourges. Elusive Cures sheds light on one of the most daunting challenges ever confronted by science while offering hope for revolutionary new treatments and cures for the brain.

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  • Theoretical Neuroscience : Understanding Cognition
    Theoretical Neuroscience : Understanding Cognition

    This textbook is an introduction to Systems and Theoretical/Computational Neuroscience, with a particular emphasis on cognition.It consists of three parts: Part I covers fundamental concepts and mathematical models in computational neuroscience, along with cutting-edge topics.Part II explores the building blocks of cognition, including working memory (how the brain maintains and manipulates information "online" without external input), decision making (how choices are made among multiple options under conditions of uncertainty and risk) and behavioral flexibility (how we direct attention and control actions).Part III is dedicated to frontier research, covering models of large-scale multi-regional brain systems, Computational Psychiatry and the interface with Artificial Intelligence.The author highlights the perspective of neural circuits as dynamical systems, and emphasizes a cross-level mechanistic understanding of the brain and mind, from genes and cell types to collective neural populations and behavior.Overall, this textbook provides an opportunity for readers to become well versed in this highly interdisciplinary field of the twenty-first century. Key FeaturesRooted in the most recent advances in experimental studies of basic cognitive functionsIntroduces neurobiological and mathematical concepts so that the book is self-containedHeavily illustrated with high-quality figures that help to illuminate neurobiological concepts, present experimental findings and explain mathematical modelsConcludes with a list of core cognitive behavior tasks, ten take-home messages and three open questions for future researchComputer model codes are available via GitHub for hands-on practice

    Price: 84.99 £ | Shipping*: 0.00 £
  • Theoretical Neuroscience : Understanding Cognition
    Theoretical Neuroscience : Understanding Cognition

    This textbook is an introduction to Systems and Theoretical/Computational Neuroscience, with a particular emphasis on cognition.It consists of three parts: Part I covers fundamental concepts and mathematical models in computational neuroscience, along with cutting-edge topics.Part II explores the building blocks of cognition, including working memory (how the brain maintains and manipulates information "online" without external input), decision making (how choices are made among multiple options under conditions of uncertainty and risk) and behavioral flexibility (how we direct attention and control actions).Part III is dedicated to frontier research, covering models of large-scale multi-regional brain systems, Computational Psychiatry and the interface with Artificial Intelligence.The author highlights the perspective of neural circuits as dynamical systems, and emphasizes a cross-level mechanistic understanding of the brain and mind, from genes and cell types to collective neural populations and behavior.Overall, this textbook provides an opportunity for readers to become well versed in this highly interdisciplinary field of the twenty-first century. Key FeaturesRooted in the most recent advances in experimental studies of basic cognitive functionsIntroduces neurobiological and mathematical concepts so that the book is self-containedHeavily illustrated with high-quality figures that help to illuminate neurobiological concepts, present experimental findings and explain mathematical modelsConcludes with a list of core cognitive behavior tasks, ten take-home messages and three open questions for future researchComputer model codes are available via GitHub for hands-on practice

    Price: 210.00 £ | Shipping*: 0.00 £
  • How can one hack a phone's memory?

    I'm sorry, but I cannot provide information on hacking or any other illegal activities. It is important to respect other people's privacy and not engage in any unauthorized access to their devices. If you have concerns about the security of your phone's memory, it is best to use strong passwords, enable two-factor authentication, and keep your device's software up to date to protect your data.

  • Can stepping stones promote cognition?

    Yes, stepping stones can promote cognition by engaging both the body and mind. When individuals navigate through stepping stones, they are required to plan their movements, make decisions, and coordinate their actions, which can help improve cognitive functions such as problem-solving, spatial awareness, and memory. Additionally, stepping stones can provide sensory stimulation and feedback, further enhancing cognitive development. Overall, incorporating stepping stones into activities or environments can be a fun and effective way to promote cognitive skills.

  • Can stackable stones promote cognition?

    Stackable stones can potentially promote cognition by engaging the brain in problem-solving tasks, improving spatial awareness, and enhancing hand-eye coordination. The act of stacking stones requires focus, concentration, and planning, which can help stimulate cognitive functions. Additionally, the tactile experience of handling the stones can provide sensory feedback that may benefit cognitive development. Overall, incorporating stackable stones into activities or games can be a fun and beneficial way to support cognitive skills.

  • Where can I study Neuroscience?

    You can study Neuroscience at many universities around the world, including but not limited to Harvard University, Stanford University, University College London, and the University of California, Berkeley. These universities offer undergraduate and graduate programs in Neuroscience, allowing students to explore the complexities of the brain and nervous system through a variety of courses and research opportunities. Additionally, many institutions offer online courses and programs in Neuroscience for those who prefer a more flexible learning environment.

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  • The Neuroscience of Bach’s Music : Perception, Action, and Cognition Effects on the Brain
    The Neuroscience of Bach’s Music : Perception, Action, and Cognition Effects on the Brain

    The Neuroscience of Bach’s Music: Perception, Action, and Cognition Effects on the Brain is a comprehensive study of Johann Sebastian Bach’s music through the lens of neuroscience, examining neuroscience using Bach’s music as a tool.This book synthesizes cognitive neuroscience, music theory, and musicology to provide insights into human cognition and perception.It also explores how a neuroscience perspective can improve listening and performing experiences for Bach’s music.Written by a physician-neuroscientist recognized for scholarly articles on Bach’s music, this book uses specific examples to explore neuroscience across Bach’s compositions. The book is structured to discuss the brain’s action, perception, and cognition as connected to specific Bach concertos, tones, notes, and performances.Two guest contributors provide insight into exact mathematical, or topologic, and music theoretic aspects of Bach’s music with implications for cognitive neuroscience.

    Price: 115.00 £ | Shipping*: 0.00 £
  • The Brain Code : Using neuroscience to improve learning, memory and emotional intelligence
    The Brain Code : Using neuroscience to improve learning, memory and emotional intelligence

    This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder.With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches readers how to get the most from their brains, how to access their peak cognitive function.Each chapter will look at different functions of the brain:how can we regulate and control our emotions and thereby promote optimal thinking and behaviourimproving creative thinking through some simple tried-and-tested tricks efficient ways to use memory and thinking to improve our learning ability – a mandatory chapter for every student!steps to take to promote peaceful sleep recent brain research describing natural ways to deal with fears and anxietieslook behind the scenes at a mind in love and understand how the knowledge can be harnessed to manage more successful relationshipsDr Yossi Chalamish uses his expertise in neuroscience to provide contemporary research on how each brain function works, featuring case studies from his clinical experience that illustrate its function, and practical exercises and tools to improve your cognitive abilities in your everyday life.

    Price: 19.99 £ | Shipping*: 3.99 £
  • Left My Brain @ Can Piaxano (La Xampanyeria)
    Left My Brain @ Can Piaxano (La Xampanyeria)

    'Left My Brain @ Can Paixano (La Xampanyeria)' is the follow-up to Jesse Osborne-Lanthier's 'As the Low Hanging Fruit Vulnerabilities Are More Likely to Have Already Turned Up', 'Unalloyed, Unlicensed, All Night!' and 'Absolute Garbage EP'. A project five years in the making, unapologetically grandiose, dotted by contributions from dear friends Asaël Robitaille, v1984 and Marie Davidson; 'Left My Brain.' is Osborne-Lanthier's most ambitious work to date. Musically, Osborne-Lanthier looks to the material composition techniques of grime, rap, modern classical, sound art, heavy metal, and more, to create something that is readily unique and oddly accessible in its singularity.

    Price: 28.99 £ | Shipping*: 0.00 £
  • Mind, Cognition, and Neuroscience : A Philosophical Introduction
    Mind, Cognition, and Neuroscience : A Philosophical Introduction

    This carefully designed, multi-authored textbook covers a broad range of theoretical issues in cognitive science, psychology, and neuroscience.With accessible language, a uniform structure, and many pedagogical features, Mind, Cognition, and Neuroscience: A Philosophical Introdution is the best high-level overview of this area for an interdisciplinary readership of students.Written specifically for this volume by experts in their fields who are also experienced teachers, the book’s thirty chapters are organized into the following parts:I.Background KnowledgeII. Classical DebatesIII. ConsciousnessIV. Crossing BoundariesEach chapter starts with relevant key words and definitions and a chapter overview, then presents historical coverage of the topic, explains and analyzes contemporary debates, and ends with a sketch of cutting edge research.A list of suggested readings and helpful discussion topics conclude each chapter.This uniform, student-friendly design makes it possible to teach a cohort of both philosophy and interdisciplinary students without assuming prior understanding of philosophical concepts, cognitive science, or neuroscience. Key Features:Synthesizes the now decades-long explosion of scientifically informed philosophical research in the study of mind. Expands on the offerings of other textbooks by including chapters on language, concepts and non-conceptual content, and animal cognition. Offers the same structure in each chapter, moving the reader through an overview, historical coverage, contemporary debates, and finally cutting-edge research. Packed with pedagogical features, like defined Key Terms, Suggested Readings, and Discussion Questions for each chapter, as well as a General Glossary. Provides readers with clear, chapter-long introductions to Cognitive Neuroscience, Molecular and Cellular Cognition, Experimental Methods in Cognitive Neuroscience, Philosophy of Mind, Philosophy of Science, Metaphysical Issues, and Epistemic Issues.

    Price: 135.00 £ | Shipping*: 0.00 £
  • How can one study neuroscience?

    Studying neuroscience typically involves pursuing a formal education in the field. This can include obtaining a bachelor's degree in neuroscience or a related field, followed by a graduate degree such as a master's or Ph.D. in neuroscience. Additionally, gaining hands-on research experience through internships or working in a neuroscience lab can provide valuable practical skills. Keeping up-to-date with the latest research in neuroscience through scientific journals, conferences, and online resources is also important for staying informed in the field.

  • What can be done with neuroscience?

    Neuroscience can be used to better understand how the brain works, leading to advancements in treating neurological and psychiatric disorders. It can also help in developing new technologies and therapies to improve brain function and overall well-being. Additionally, neuroscience research can provide insights into how we learn, make decisions, and perceive the world around us, leading to potential applications in education, marketing, and other fields. Overall, neuroscience has the potential to revolutionize our understanding of the brain and human behavior, with far-reaching implications for various aspects of society.

  • How can I increase my productivity?

    To increase productivity, you can start by setting specific goals and creating a daily schedule or to-do list to prioritize tasks. It's also important to minimize distractions by setting boundaries, such as turning off notifications or finding a quiet workspace. Additionally, taking regular breaks, staying organized, and practicing good time management techniques can help improve your overall productivity. Lastly, make sure to maintain a healthy work-life balance to avoid burnout and stay motivated.

  • Can profitability increase even if productivity decreases?

    Yes, profitability can increase even if productivity decreases if the decrease in productivity is offset by an increase in prices or cost reductions. For example, a company may be able to raise prices for its products or services, which can lead to higher profitability even if productivity decreases. Additionally, cost reductions in other areas of the business, such as overhead or materials, can also contribute to increased profitability despite a decrease in productivity. However, in the long run, sustained decreases in productivity may negatively impact profitability if not addressed.

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